2007 - Predictions for Online Marketing
2007 - Predictions for Online Marketing
by Ron Weber
As we reflect on the year that was – and what a good year it was for many of us in the online space – it is important to know where we think we are headed. While I don’t profess to have ESP, there are several indicators that have guided these forecasts.
Below are my 2007 predictions for the Online Marketing Industry:
Goodbye Radio, Hello Interactive - The Internet, finally living up to all of its promise for advertisers, will attract more advertising dollars than ever in 2007. Last year, the Online Marketing Industry surpassed outdoor advertising. This year, we will surpass radio.
Spam for Breakfast, Lunch & Dinner – Even though advances in email filtering technologies will continue to improve, Spam will continue to flourish. Sophisticated spammers, however, have realized that you don’t need to get people to click something to be successful. Variations/mutations of the stock tip email will continue to inundate our in-boxes.
Keep on Searching – Absolutely nothing will change within the search engine marketing field in 2007. While the search engines may deploy new advertising models (Yahoo!) or improve upon existing formulas (Google), we should expect very little change next year. As long as the search engines continue to provide relevant results, expect more of the same in search engine marketing.
Better Use of Tracking – One of the reasons why search engine marketing will continue to flourish is because more people will be realizing better results through tracking. While tracking is not new, the number of advertisers that finally start using it will rise. Today, only approximately 20-30% of all advertisers track their campaigns. In 2007, we’ll see more accountability.
Web 2.0? – Last year, the buzz was all about the second generation of web applications. While site’s like YouTube, FlickR and Digg.com have enjoyed tremendous success; the truth of the matter is that the majority of sites are still in basic training. The promise of Web 2.0 is still in the distant future.
Client/Agency Relationship - Surprisingly, the majority of clients and potential clients I deal with on a regular basis still do not grasp the powers of Internet Marketing. In 2007, I fully expect that dynamic to start changing. In the coming year, we’ll see more and more clients as well versed in our trade as we are. This change not only will impact our dialogue for the better but will allow more collaboration and partnership between the teams.
With all of these changes in store, I personally cannot wait for the New Year to begin!
About Ron
Ron Weber is President of SD Interactive, a San Diego based Online Marketing Agency (www.sdinteractive.com)
by Ron Weber
As we reflect on the year that was – and what a good year it was for many of us in the online space – it is important to know where we think we are headed. While I don’t profess to have ESP, there are several indicators that have guided these forecasts.
Below are my 2007 predictions for the Online Marketing Industry:
Goodbye Radio, Hello Interactive - The Internet, finally living up to all of its promise for advertisers, will attract more advertising dollars than ever in 2007. Last year, the Online Marketing Industry surpassed outdoor advertising. This year, we will surpass radio.
Spam for Breakfast, Lunch & Dinner – Even though advances in email filtering technologies will continue to improve, Spam will continue to flourish. Sophisticated spammers, however, have realized that you don’t need to get people to click something to be successful. Variations/mutations of the stock tip email will continue to inundate our in-boxes.
Keep on Searching – Absolutely nothing will change within the search engine marketing field in 2007. While the search engines may deploy new advertising models (Yahoo!) or improve upon existing formulas (Google), we should expect very little change next year. As long as the search engines continue to provide relevant results, expect more of the same in search engine marketing.
Better Use of Tracking – One of the reasons why search engine marketing will continue to flourish is because more people will be realizing better results through tracking. While tracking is not new, the number of advertisers that finally start using it will rise. Today, only approximately 20-30% of all advertisers track their campaigns. In 2007, we’ll see more accountability.
Web 2.0? – Last year, the buzz was all about the second generation of web applications. While site’s like YouTube, FlickR and Digg.com have enjoyed tremendous success; the truth of the matter is that the majority of sites are still in basic training. The promise of Web 2.0 is still in the distant future.
Client/Agency Relationship - Surprisingly, the majority of clients and potential clients I deal with on a regular basis still do not grasp the powers of Internet Marketing. In 2007, I fully expect that dynamic to start changing. In the coming year, we’ll see more and more clients as well versed in our trade as we are. This change not only will impact our dialogue for the better but will allow more collaboration and partnership between the teams.
With all of these changes in store, I personally cannot wait for the New Year to begin!
About Ron
Ron Weber is President of SD Interactive, a San Diego based Online Marketing Agency (www.sdinteractive.com)
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